Small Tools for Marketing Systems with Expensive Handoffs.
Build campaign links, naming patterns, QR assets, HubSpot mappings, and planning calculations while keeping the rules and missing assumptions visible.
Start where the downstream confusion begins.
Generate the output, inspect the formula or assumptions, then connect it to a repeatable team rule.
calculator Blended CAC Calculator
Calculate marketing-only and fully loaded customer acquisition cost with the exact spend boundary shown.
beta // marketing-only CAC + fully loaded CAC + worked formula Run the Tooltaxonomy Campaign Name Generator
Standardize campaign names from a rules-based taxonomy instead of ad hoc naming habits.
live // csv + txt + shareable-url Run the Toolworkflow-automation Google Slides Update Marker Generator
Generate a rerunnable Apps Script that places visible update markers on the slides your team needs to revise.
live // apps-script + clipboard Run the Toolhubspot-ops HubSpot Form Filler
Create prefill and test-submission helpers for HubSpot forms you own, with safer field mapping and workflow validation.
beta // js-snippet + json + csv Run the Toolcalculator Lead-to-Revenue Funnel Calculator
Model how stage conversion rates turn a lead volume into customers and revenue, with every assumption visible.
beta // stage volumes + modeled customers + modeled revenue Run the Toolcalculator MMM Scenario Laboratory
Explore illustrative channel response curves, diminishing returns, allocation choices, and uncertainty without mistaking the exercise for a fitted model.
beta // interactive scenario + illustrative range Run the Toolqr-tracking QR Campaign Builder
Generate trackable QR assets tied to campaign URLs, bulk export, and ZIP packaging.
beta // png + svg + zip Run the Toolattribution UTM Builder
Build clean campaign URLs with consistent naming, lowercase normalization, and bulk CSV export.
beta // csv + txt + shareable-url Run the Tool