Rules that survive the handoff
Templates for Decisions Your Team Needs to Repeat.
Document approved values, ownership, inputs, exceptions, and review rules before they disappear inside platforms and exports.
Working templates
Make the rule visible before scaling it.
These are operating documents, not decorative downloads. Each one exposes the decisions a tool or workflow needs.
Worksheet Campaign naming worksheet
A planning worksheet for canonical campaign names across channel, audience, offer, geo, and date tokens.
campaign-taxonomy Inspect the TemplatePlanning worksheet MMM data-readiness worksheet
A practical worksheet for deciding whether your outcome, media, control, and experiment data are ready for Marketing Mix Modeling.
marketing-mix-modeling Inspect the TemplateGoogle Sheet UTM taxonomy sheet
A worksheet structure for aligning source, medium, campaign, content, and ID patterns before launch.
utm-governance Inspect the Template